ABSTRACT The concept of Artificial Intelligence (AI) as a business-disruptive technology
has developed in academic and professional literature in a chaotic and unstructured …

This study investigates how perceived formal managerial cross-selling expectations impact
salesperson emotional exhaustion and performance, with a focus on the moderating effects …

Entrepreneurially oriented SMEs are known to network to overcome resource limitations
regarding newness and smallness, thus market intelligence acquisition and utilization have …

SME multinationalization is an emerging yet underexplored topic in internationalization
research. Previous studies have focused on identifying the key features of one 'ideal' …

Customer participation offers significant opportunities for B2B suppliers in contexts where
parties interact over an extended period of time. However, a growing body of research …

Customer participation is central to the service production and delivery processes of
knowledge intensive business service firms. The customer can provide knowledge, effort …

Purpose Advances in technology have given rise to an increased demand by small
businesses for personalised e-government services. Given the importance of small …

Many firms are increasing the amount of customer participation required in B2B sales in
efforts to improve firm performance. Unfortunately, little is known regarding how increasing …

Purpose This paper highlights the suitability, application and fruitful opportunities for
ethnographic methodologies in contemporary B2B service research. Design/methodology …

Customer value management has become a key priority in business markets, but many firms
struggle to implement it. While the prior literature has considered this primarily as sales …