Environmental protection, sustainable development, quality, and value have become the
goals of societal development in the twenty-first century. As the core of environmental …

Online advertising is a significant instrument of companies' rivalry, competing for buyers and
their attention, shaping brand preferences and affecting buying decisions. A rapid …

Social media (SM) are one of the marketing tools growing in importance with increasing
digitalisation. Companies use marketing to increase interest in their services or reach new …

Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

Due to operating in the mining and iron sectors with fierce competition and encountering
more financial obstacles compared to larger enterprises, SMEs (small and medium-sized …

Dalam mendepani persekitaran luaran yang semakin mencabar, pelancongan luar bandar
sewajarnya bertindak lebih proaktif dalam mengkomersialkan produk mereka agar dapat …

Against the backdrop of China's current dual-circulation paradigm, consumers have
experienced the transition of their demands for products from price-driven needs to brand …

The aim of this paper is to find out to what extent consumers perceive selected Corporate
Social Responsibility (hereafter referred to as CSR) activities as valuable within the …

This paper is divided into five chapters, each of which offers a clear view of the topic from
several aspects, including the research overview, literature review, methodology, data …

This study set out to investigate the impact of textual information quality, transactional related
quality, service quality, and service value resonance on online consumer loyalty. The …