There is growing evidence that visual complexity plays a crucial role in consumer purchase
behavior. However, existing research on background visual complexity's effect on …

Green consumption is evolving and has received much attention from retailers and
academic. Previous studies reveal a gap among green purchase intention and green …

This study aims to identify the factors that can influence consumer purchasing behaviour in
the context of agri-food. Based on the Stimulus-Organism-Behaviour-Consequence theory …

This paper aimed to investigate consumer scepticism towards third-party sustainability
labels in the context of food products, evaluating its role in the formation of the customer's …

Environmental sustainability stands at the forefront of global issues, with many consumers
changing their habits to reduce their carbon footprint. A prime example is the cutback in …

As a direct response to the ever-increasing demand for environmentally friendly products,"
green marketing" has emerged as one of the most effective business techniques of the …

This study proposes a novel theoretical framework to explore the impact of sustainability-
adapted value belief-norm factors on green smart technology product adoption using green …

We conduct a natural field experiment investigating the efficacy of environmental information
provision while considering its relationships with individual consumers' habitual behaviour …

Packaging communicates intrinsic product attributes to consumers, which can influence
consumer response and decision-making; however, little is known about the impact of non …

The protection of our natural environment and the rational use of our natural resources are
topics that have gained enormous attention the last years, with thousands of people …