Consumers' emotions play a salient role in consumers' buying process, their consumption
behaviours, and their engagement with product/service offerings, owing to which, it has …

Companies that develop social responsibility actions gain legitimacy, which increases
consumer trust and revisit intention. However, the effects of both socially responsible actions …

This paper examines the rosy side (positive emotion) and the blue side (negative emotion)
of brand attachment in consumer–brand relationships and their distinct motivational triggers …

Purpose The purpose of this paper is to examine the impact of gender on the neural
substrates of theories on consumer behavior (ie the original compared with the revised …

Bu araştırmanın amacı, resort otel misafirlerinin dinlence deneyimlerini incelemek ve resort
otel tüketici deneyiminin, tüketici memnuniyeti ve sadakati üzerindeki etkilerini tespit …

Traditional models of consumer decision-making are largely cognitive and sequential in
nature. While there is some recognition of an emotional component in the decision-making …

Negative emotions are the most displayed set of emotions experienced during service
failure and when dealt carefully improves customer retention attitude with the organization …

Since the early 2000s, new Internet technologies have significantly influenced multiple
aspects of human societies worldwide. Social media technologies are one of the most recent …

Products evoke positive or negative emotions to customers. Those with negative emotion
toward the product are likely to reject it, while those with positive emotion toward the product …

Understanding the psychological structures of consumers is of great importance for a well
understanding of the Post-Modern society, which is also called the consumption society …