Managing complexity in marketing: from a design Weltanschauung

Q Kamran - 2021 - research.utwente.nl
Marketing is the field of business studies that relates the firm to its wider environment, while
its raison d'être is shifting to have wider societal implications beyond the limited dimension …

Towards the co-evolution of food experience search spaces based on the design weltanschauung model in food Marketing

Q Kamran, S Topp, J Henseler - Cogent Business & Management, 2021 - Taylor & Francis
Contemporary socio-technological shifts within global societies indicate that the preferences
and values of a converging, well-informed and digitally connected society have shifted …

Design of Cognition, Cognition of Design—A Cybernetics and Phenomenological Approach to Enhancing Organizational Cognition

Q Kamran - Building the Future with Human Resource …, 2024 - Springer
This conceptual paper aims to broaden the perspective of organizational studies by moving
beyond sole reliance on the scientific dimension of observing the world through the method …

[PDF][PDF] MANAGING COMPLEXITY IN MARKETING

FAD WELTANSCHAUUNG - scholar.archive.org
Marketing is the field of business studies that relates the firm to its wider environment, while
its raison d'être is shifting to have wider societal implications beyond the limited dimension …