Kanali distribucije u savremenom bankarstvu

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Društvene mreže kao segment digitalnog marketinga u bankarstvu

N Milić - Trendovi u poslovanju, 2020 - ceeol.com
Sažetak Ubrzan razvoj informaciono komunikacionih tehnologija je doveo do promene
načina poslovanja bankarskog sektora. Ukoliko se napravi poređenje između tradicionalnog …
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Social networks as a segment of digital marketing in banking

N Milić - Trendovi u poslovanju, 2020 - bic-pk.ceon.rs
The accelerated development of information and communication technologies has led to a
change in the way the banking sector operates. If a comparison is made between a …
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The significance of social networks as digital communication channels in Serbian banks

I Domazet, S Neogradi, V Simović - Marketing, 2019 - scindeks.ceon.rs
The implementation of modern digital technologies in banking, as well as the integration of
communication and sales channels are significant factors for business success in the …
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