From a management accounting perspective, this study aims at examining the relations of
entrepreneurial and market orientations and SMEs satisfaction in terms of financial and non …

Purpose The purpose of this paper is to extend the understanding of relationships between
entrepreneurial orientation (EO) and performance, and between market orientation (MO) …

Purpose This study aims to observe the association between market orientation (MO),
marketing capabilities and sustainable innovation and to determine the contributions of …

The effects of green marketing orientations for increasing the competitive advantage and
improving the sustainability of the hospitality industry during the COVID-19 pandemic are …

The academic literature on environmental management has provided extensive insights into
the determinants of corporate environmental performance. However, few empirical studies …

Little research examines the mechanisms for the relationship between expatriate utilization
and subsidiary performance. Building on the knowledge-based view of the firm, we propose …

This study aims to investigate and examine the mediating role of specialized marketing
capabilities (SMC) in the relationship between market intelligence (MI) and business …

Purpose This study seeks to investigate how managerial assumptions shape international
market orientation (IMO) and how IMO, in turn, affects the performance of small and medium …

The research examined the performance of export marketing performance through the
implementation of market orientation intervened by export marketing strategy and export …

The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan
African economy | Emerald Insight Books and journals Case studies Expert Briefings Open …