Purpose As a frequently observed business phenomenon, the use of product scarcity to
improve a product's market performance has received increasing attention from both …

This study investigates the impact of consumers' social learning (SL) behavior on their
purchase decisions under supply disruption risk, and accordingly, how retailers should take …

Strategic consumer behavior has been extensively studied in the Management Science and
Operations Management community. We survey recent developments in the literature and …

When a product of uncertain quality is first introduced, consumers may choose to
strategically delay their purchasing decisions in anticipation of the product reviews of their …

In anticipation of price hikes and shortages caused by supplier disruptions and manufacturer
production stops, customers might stockpile extra products. In the case of a supplier …

Pandemik COVID-19 memiliki berdampak pada kesehatan, sosial, ekonomi, hingga
psikologis. Salah satu dampak dari COVID-19 adalah panic buying. Artikel ini bertujuan …

Scarcity-based marketing strategies have been widely embraced to communicate the
potential unavailability of an item to increase sales. Recently, a similar practice has been …

In the media, panic buying featured as one of the top headlines at the outset of the COVID-
19 pandemic. This type of consumer behavior was clearly triggered by concern that …

Motivated by emerging industry practices, this paper studies the effectiveness of a new
advance selling strategy in counteracting strategic consumer behavior: the preorder …

In the context of free‐to‐play (FTP) mobile games, this paper seeks to examine one
question: Which factors affect a player's play duration or in‐app purchases (of virtual items) …