Exploring the brand experience of Korean brands on customer interactions in Ho Chi Minh City, Vietnam: non-linear structural equation modelling approach
The success of businesses in the foreign countries depends on their ability to give
customers a positive shopping or using experience especially in Vietnam. While a multi …
customers a positive shopping or using experience especially in Vietnam. While a multi …
[图书][B] Consumer trust in social network sites in Vietnam: PLS-SEM-ANN analysis
While social network sites (SNSs) has emerged as one of the most promising futuristic
trends in mobile commerce (m-commerce), how customers' trust impact on customer attitude …
trends in mobile commerce (m-commerce), how customers' trust impact on customer attitude …
A customer value satisfaction, and loyalty perspective of mobile payment app.
Although the mobile payment application is very popular and spread all over the world,
however, in the increasingly competitive market economy, its market dominance has been …
however, in the increasingly competitive market economy, its market dominance has been …
Impact of gamification on GenZ consumers' online impulse buying behavior intention: evidence from Shopee application in the Vietnamese market
TT Tu, NTH Binh - … The International Conference on Business Based on …, 2023 - econstor.eu
In the ever-evolving realm of electronic commerce, the volatility of customer buying patterns,
specifically impulsive purchases, has escalated. The objective of this study is to examine the …
specifically impulsive purchases, has escalated. The objective of this study is to examine the …
Dynamic competitiveness, firm performance and the regulatory role of government policies in Industry 5.0
TM Sang, NT Hung - Discover Sustainability, 2024 - Springer
Industry 5.0 poses many challenges for insurance companies. This article explores the
impact of sustainable competitive advantage on firm performance under the moderator effect …
impact of sustainable competitive advantage on firm performance under the moderator effect …
Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh
LT Nguyen - 2024 - mpra.ub.uni-muenchen.de
Mobile commerce has an important potential in changing consumer shopping habits that
have a direct impact on service quality and customer satisfaction when using mobile …
have a direct impact on service quality and customer satisfaction when using mobile …
A hybrid SEM/ANN analysis to understand youtube video content's influence on university students' eLearning acceptance behavior
A hybrid analysis of Structural Equation Modeling (SEM), Artificial Neural Network (ANN),
and Importance-Performance Map Analysis (IPMA) was used to examine how YouTube …
and Importance-Performance Map Analysis (IPMA) was used to examine how YouTube …
What drives customer loyalty in social commerce sector? PLS-SEM approach
SH Dang, LT Nguyen - 2023 - mpra.ub.uni-muenchen.de
This study explores the factors influencing customer loyalty in social commerce, defined as
the integration of e-commerce with Web 2.0 software and social technology. Despite the …
the integration of e-commerce with Web 2.0 software and social technology. Despite the …
Emerging Economies and Digital Transformation: Opportunities and Challenges
A Ateeq - Business Sustainability with Artificial Intelligence (AI) …, 2024 - Springer
This research investigates the effects of digital transformation on developing economies,
with a specific emphasis on the potential advantages and obstacles. This study conducts an …
with a specific emphasis on the potential advantages and obstacles. This study conducts an …
Understanding mobile shopping consumers' continuance intention during covid-19 epidemic
Coronavirus compelled to customers to use internet and make it habit in their daily routine.
That reason why e-commerce industry is growing rapidly due to Covid-19. Therefore, the …
That reason why e-commerce industry is growing rapidly due to Covid-19. Therefore, the …