Optimal pricing in on-demand-service-platform-operations with hired agents and risk-sensitive customers in the blockchain era
On-demand service platforms are popular nowadays. Many platforms hire agents to serve
customers who are risk sensitive towards the waiting-time. In this paper, we apply the mean …
customers who are risk sensitive towards the waiting-time. In this paper, we apply the mean …
Pricing, greening, and transparency decisions considering the impact of government subsidies and CSR behavior in supply chain decisions
In this paper, we analytically model different government subsidy strategies in a supply
chain manufacturing and selling a green product. We model the interaction between …
chain manufacturing and selling a green product. We model the interaction between …
Dynamic pricing in the presence of reference price effect and consumer strategic behaviour
This paper presents a model for designing two-stage dynamic pricing strategies when the
seller faces strategic consumers in the presence of a reference price effect. The consumers …
seller faces strategic consumers in the presence of a reference price effect. The consumers …
The exploration of hotel reference prices under dynamic pricing scenarios and different forms of competition
The reference price, used by consumers to evaluate market prices, has tremendous
relevance in dynamic pricing. Reconciling current heterogeneous theories and studies on …
relevance in dynamic pricing. Reconciling current heterogeneous theories and studies on …
Offering the right incentive at the right time: Leveraging customer mental accounting to promote prepaid service
The current study investigates promotional techniques to improve the sales of prepaid
service. Drawing on mental accounting theory, this research examines the impacts of two …
service. Drawing on mental accounting theory, this research examines the impacts of two …
The free shipping endowment: exploring omnichannel fulfillment steering by nudging consumers toward alternative order fulfillment methods
Purpose This research explores the concept of omnichannel fulfillment steering (OFS) and
demonstrates how retailers can influence a consumer's fulfillment decisions through …
demonstrates how retailers can influence a consumer's fulfillment decisions through …
Do consumer's green preference and the reference price effect improve green innovation? A theoretical model using the food supply chain as a case
J He, Y Lei, X Fu - International journal of environmental research and …, 2019 - mdpi.com
Today, complex consumer purchase decisions affect company revolution, especially that
dealing with environmental (green) innovation. Consumer preferences and pricing could …
dealing with environmental (green) innovation. Consumer preferences and pricing could …
The impact of financial and behavioural sunk costs on consumers' choices
K Kovács - Journal of Consumer Marketing, 2024 - emerald.com
Purpose The purpose of this paper is to develop a systematic literature review on the sunk
cost effect from consumers' perspectives. By applying a comprehensive approach, this paper …
cost effect from consumers' perspectives. By applying a comprehensive approach, this paper …
A two‐period pricing model with intertemporal and horizontal reference price effects
Y Zha, L Zhang, C Xu, T Zhang - International Transactions in …, 2021 - Wiley Online Library
Consumers tend to compare the current price with historical prices of the same brand and
selling prices of other brands, when they make purchase decisions. The intertemporal and …
selling prices of other brands, when they make purchase decisions. The intertemporal and …
On the role of similarity in mental accounting and hedonic editing.
The theory of mental accounting is often used to understand how people evaluate multiple
outcomes or events. However, a model predicting which outcomes are associated with the …
outcomes or events. However, a model predicting which outcomes are associated with the …