This article argues that current public management theory is not fit for purpose—if it ever has
been. It argues that it contains two fatal flaws—it focuses on intraorganizational processes at …

'Countries around the world are wrestling with complex budgetary and political challenges
related to the effective and efficient delivery of public services to the citizenry. Consequently …

The formula 'care= organisation+ physical labour+ emotional labour'identifies component
parts of 'carework'as they were observed at a hospice. A comparison between women's …

The concept of marketing has conventionally been viewed by public service professionals
as inappropriate to organizations concerned with the delivery of public good services …

This article discusses the potential challenges of introducing corporate branding in public
sector organizations. While the corporate branding ideal is to seek a precise and coherent …

An evaluation of the National Health Service reforms which resulted from the white paper
Working for Patients, delivered in January 1989. The book contains accounts of seven …

There is an ongoing debate on the relevance and role of marketing in the changing public
sections of Western democracies. Public service organizations are increasingly turning to …

Dickoff & James assert that theory comes from practice for practice This paper will explore
the reality of this statement in nursing today The nature of nursing knowledge from an …

Purpose–This paper aims to explore the role of marketing as a route to sustainability for
social enterprises providing public services. It examines the tensions between the economic …

The article investigates if, and in affirmative case how, Italian hospitals are managing
corporate brand communication. Thanks to results of qualitative research, this article offers …