Although the number of empirical applications of partial least–squares structural equation
modeling (PLS-SEM) in tourism has increased in the last two years, Assaker, Huang, and …

This article aims to understand the relationship between destination image and tourist's
behavioural intention. In this study, we used a meta-analysis to synthesize the effects of …

Purpose This research aims to identify halal attributes for Indonesian Muslim tourists that
can create a destination image, revisit intention and recommendation intention. Indonesia …

Psychological distance is “a subjective experience that something is close or far away from
the self, here, and now”(Trope & Liberman 2010, p. 440). This research investigates heritage …

Destination brand engagement (DBE) has emerged as a valuable construct for developing
and maintaining enduring relationships with consumers. This study investigates the …

Purpose of the study:" Image" not only exists in the market of consumption goods as well as
tourism but also is the criteria usually used by consumers to make decisions. However, little …

This study examines the effects of sustainable marketing assets, such as brand equity and
marketing innovation, on market performance in the presence of sustainable competitive …

This paper tests a moderated mediation model based on hypothesized relationships in
heritage marketing between event involvement, place attachment, experience authenticity …

Mega-events have long been used by cities as a strategy to secure global recognition and
attract future economic investment. However, while cultural mega-events like the European …

This study explores how individuals' cognitive and affective country images influence
destination beliefs, and how these beliefs are associated with individuals' travel intentions …