The technology acceptance model (TAM) is a widely accepted theoretical framework that
explains how users accept and use technology. TAM has been applied in various marketing …

As digital technology continues to evolve rapidly and get integrated into various aspects of
our cities and societies, the alignment of technological advancements with societal values …

This study investigates the antecedents and outcomes of consumer engagement through AR
apps and suggests a new conceptual model. The purpose of the paper is to examine how …

5G is a revolutionary development in network technologies which is gradually becoming
very common among people contributing significantly in different fields such as education …

The existing information and communication technology (ICT) theories identify behavioral
intention as the primary determinant of technology usage behavior. Nevertheless, works …

Like many other non-tech industries, container shipping services and operations have
recently started being digitalized through various digital products and technologies. Despite …

The Metaverse, characterized as an interactive and immersive 3D virtual world, is widely
recognized for its considerable potential across a range of industries. However, the long …

AI-powered service robots have gradually developed into popular self-service agents in the
health care industry. Though prior research has investigated what affects individuals' …

Autonomous vehicles (AVs) are expected to eliminate many driver errors to save thousands
of lives. As vulnerable road users, pedestrians and bicyclists are more likely to be injured or …

Driven by advanced voice interaction technology, the voice-user interface (VUI) has gained
popularity in recent years. VUI has been integrated into various devices in the context of the …