Electronic commerce (e-commerce) is one of the fastest-growing businesses in the retail
sector, especially in Asia. Owing to intense competition, retailers seek to consolidate all …

With an emphasis on digitalization, distribution, logistics, and transportation, omnichannel
retailing is essential in supply chain management (SCM). With this retailing strategy …

Purpose Building on stimulus organism response theory, the current study examines the
influence of channel integration quality dimensions (channel service configuration and …

Purpose Building on stimulus organism response theory, the current study examines the
influence of pickup service quality of buy online, pickup in-store (BOPIS) service on the …

This research aims to examine luxury shoppers' webrooming intention, mediating (utilitarian
value and hedonic value), and moderating (online perceived risk and reviews) effects. We …

Purpose Building on the relationship marketing and stimulus-organism-response (SOR)
theory, the purpose of this paper is to study the impact of the integrated store service quality …

Switching from current technology to disruptive technology entails advantages, sacrifices,
and a variety of other considerations that are not encountered in the case of 5G technology …

Purpose This study broadens the understanding of how omnichannel service convenience,
shopping value and channel congruence affect customer perceived trust and satisfaction …

Purpose The retail sector in a lot of countries consists of many small and medium sized
specialty retailers who face a high degree of dynamics and competition. Consequently …

The purpose of this study is to examine the effects of store atmosphere on the approach
behavior of younger consumers via an extended model based on the SOR paradigm. To this …