Although marketing strategies are often accused of stimulating overconsumption,
businesses increasingly show potential as enablers of sufficiency. The concept of sufficiency …

A growing area of marketing research has surfaced in the past 20 years at the nexus of
marketing and sustainability. However, a review of marketing literature shows that this field …

Purpose The purpose of this paper is to investigate possible improvements in the pursuit of
the sustainable development goals (SDGs) by multinational enterprises (MNEs) through an …

Purpose The paper examines three main stakeholders in the market and their roles toward
achieving sustainability marketing. Those stakeholders are consumers, companies and …

Retailers strive for sustainability, relying on marketing efforts. Retail business sustainability
(BS) is a debated topic, necessitating research on customer support for sustainable …

Events are intangible services and services marketing thus plays a considerable role within
event management education. The marketing mix with its “4 Ps”(product, price, promotion …

It has been more than two decades since genetic engineered (GE) corn has been
introduced in the United States and Spain. Despite the wide scale adoption of GE corn,(92 …

Los diversos esfuerzos por detener el daño ambiental en el mundo deben ir más allá de
hacer conciencia y enfocarse a desarrollar contenido comunicativo que genere acciones y …

The role of marketing in society has been an important focus area for researchers. While
marketing could contribute positively to society, marketing communications promote …

In advertising, social responsibility is a tripartite process involving three relevant actors: the
corporation, agency, and audience. Omissions on the social market are most often …