Purpose Financial technology (Fintech) brings about innovative financial services, such as
the possibility of introducing mobile wealth management applications (apps) into consumers' …

Purpose This study aims to see the variables of customer satisfaction level, attractiveness of
alternatives, subjective norms and level of religiosity of conventional bank customers in West …

Purpose The paper aims to investigate the push, pull and mooring effects towardswitching
intention to halal cosmetic products. Design/methodology/approach The rapid growth of the …

This study develops a solid theoretical framework explaining data vulnerability,
psychological anxiety, and switching intention of customers through hotel data privacy. Data …

Purpose The COVID-19 pandemic has significantly affected how consumers make payment
choices. This study aims to develop a comprehensive model explaining customers' …

Switching from current technology to disruptive technology entails advantages, sacrifices,
and a variety of other considerations that are not encountered in the case of 5G technology …

Purpose Drawing on the Push-Pull-Mooring model, this study sheds light on the factors that
drive tourists to switch from traditional hotels to peer-to-peer accommodation (P2PA) in light …

Purpose During the past few years, social media has faced the challenge of maintaining its
user base. Reports show that the social media giants such as Facebook and Twitter …

Competition in the smartphone market has been keen and fierce, and customers' switching
behavior has become a primary concern for smartphone marketing. This study focuses on …

Branded hostel, an innovative format, is emerging as a challenger to traditional hotels. This
study empirically investigates the switching intentions of millennials to branded hostels …