In recommender systems and advertising platforms, marketers always want to deliver
products, contents, or advertisements to potential audiences over media channels such as …

Logistics audience expansion, the process for logistics companies to find potential long-term
customers, is one of the most important tasks for business growth. However, existing …

Nowadays, the rapid development of mobile economy has promoted the flourishing of online
marketing campaigns, whose success greatly hinges on the efficient matching between user …

This paper presents GATS (Generative Audience Targeting S ystem for Online Advertising),
a new framework using large language models (LLMs) to improve audience targeting in …

In this paper, we explore a new way for user targeting, where non-expert marketers could
select their target users solely given demands in natural language form. The key to this issue …

With the growing popularity of various mobile devices, user targeting has received a growing
amount of attention, which aims at effectively and efficiently locating target users that are …

In this paper, we highlight that both conformity and risk preference matter in making fund
investment decisions beyond personal interest and seek to jointly characterize these …

With the development of the logistics industry, the user base of logistics services has
expanded swiftly. This rapid increase in user scale presents significant challenges for …

The Airbnb search system grapples with many unique challenges as it continues to evolve.
We oversee a marketplace that is nuanced by geography, diversity of homes, and guests …

Facing the challenges of sparsity and long tail in thousands of Mini-apps recommendation
scenarios deployed on Alipay platform, there is a great need for a simple, effective, and easy …