For many cities, abandoned or underused spaces pose a major challenge, but temporary
use is being manifested as a tool that can offer solutions. So-called “meanwhile spaces” …

Tourism marketing has developed a semiotic tourism language to promote and introduce
touristic destinations, a language that is sometimes even called touristic language, and …

This chapter focuses on cancer prevention media campaigns, concretely on the construction
of the persuasive message. Methodologically, semiotic analysis is used, exploring the verbal …

A period of flux characterizes seventh-century ce Byzantine history. Many things were
moving—literally. First, the earth itself moved as a result of a series of destructive …

Com um público cada vez mais exigente e sofisticado, a indústria do Turismo é altamente
dinâmica e precisa responder rápido aos anseios do público, gerenciando sua imagem e …