[HTML][HTML] Artificial intelligence (AI) applications for marketing: A literature-based study

A Haleem, M Javaid, MA Qadri, RP Singh… - International Journal of …, 2022 - Elsevier
Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

Investigating the influence of artificial intelligence on business value in the digital era of strategy: A literature review

NA Perifanis, F Kitsios - Information, 2023 - mdpi.com
For organizations, the development of new business models and competitive advantages
through the integration of artificial intelligence (AI) in business and IT strategies holds …

Artificial intelligence and business strategy towards digital transformation: A research agenda

F Kitsios, M Kamariotou - Sustainability, 2021 - mdpi.com
In the past decade, current literature and businesses have drawn attention to Artificial
Intelligence (AI) tools and in particular to the advances in machine learning techniques …

Future of Business Culture: An Artificial Intelligence‐Driven Digital Framework for Organization Decision‐Making Process

NK Rajagopal, NI Qureshi, S Durga… - …, 2022 - Wiley Online Library
Technological efforts are currently being used across a broad array of industries. Through
the combination of consumer choice and matching principle, the goal of this paper is to …

Characteristics and challenges in the industries towards responsible AI: a systematic literature review

M Anagnostou, O Karvounidou, C Katritzidaki… - Ethics and Information …, 2022 - Springer
Today humanity is in the midst of the massive expansion of new and fundamental
technology, represented by advanced artificial intelligence (AI) systems. The ongoing …

Business boosting through sentiment analysis using Artificial Intelligence approach

AAA Ahmed, S Agarwal, IMGA Kurniawan… - International Journal of …, 2022 - Springer
In the recent years, Artificial Intelligence has conquered every field whether it is health
sector, financial sector, satellite system, farming sector and many more. Artificial Intelligence …

When, where, and which?: Navigating the intersection of computer vision and generative ai for strategic business integration

M Hussain - IEEE Access, 2023 - ieeexplore.ieee.org
In today's rapidly evolving digital landscape, Artificial Intelligence (AI) exerts a profound
influence on our daily lives, from predictive text in emails to the ever-present virtual …

[PDF][PDF] Investigating the Influence of Artificial Intelligence on Business Value in the Digital Era of Strategy: A Literature Review. Information 2023, 14 (2), 85

NA Perifanis, F Kitsios - 2023 - academia.edu
For organizations, the development of new business models and competitive advantages
through the integration of artificial intelligence (AI) in business and IT strategies holds …

A survey of AI ethics in business literature: Maps and trends between 2000 and 2021

MT Daza, UJ Ilozumba - Frontiers in Psychology, 2022 - frontiersin.org
Artificial intelligence is spreading rapidly in business products and processes, with
innovations that bring great benefits to society; however, significant risks also arise. AI …

An AI ethics 'David and Goliath': value conflicts between large tech companies and their employees

M Ryan, E Christodoulou, J Antoniou, K Iordanou - AI & SOCIETY, 2024 - Springer
Artificial intelligence ethics requires a united approach from policymakers, AI companies,
and individuals, in the development, deployment, and use of these technologies. However …