Im Forschungsbereich der wert-und kundenzentrierten Dienstleistungsgestaltung werden
Bedürfnisse von Kund: innen in marktfähige Angebote überführt. Dabei trifft die …

The primary objective of this study was to identify the key differences between Service Level
Agreements (SLAs) and Service Value Agreements (SVAs) and to determine the …

Value co-creation as a research topic has received significant attention from marketing and
service management scholars. This extended view shifts away from the supplier-centric …