This study examined the mediating effect of customer gratitude as well as the moderating
influences of perceived customer centricity and perceived emotional competence on the …

The study aims to investigate how corporate social responsibility (CSR), service recovery
effort, severity of service failure, and ethnocentrism affect service recovery satisfaction and …

The chapter presents key discussions about customer-centric services–a key focus area for
most organisations intending to acquire a competitive advantage in the digital era. This …

We conducted a bibliometric analysis of existing published articles on Buyer-Supplier
Relationships (BSR) by extracting the data from the Scopus database. This analysis covered …

This chapter offers an editorial insight into the edited book on Customer-Centric Support
Services: The Next Frontier for Competitive Advantage in the Digital Era. The objective of …

The digital market offers users a plethora of choices from products and services to content
consumption. However, this abundance of options raises questions about how user choices …

Virtual reality (VR) with augmented reality (AR) has drastically changed the market for
customer-focused product selections. These immersive technologies present organizations …

مقاله‌ی حاضر با هدف تحلیل بازاریابی رابطه‌ای مبتنی بر مبادله ارزش در بازارهای تجاری انجام
گرفت. این مطالعه ازنظر هدف، یک پژوهش کاربردی-توسعه‌ای است و از منظر روش گردآوری داده‌ها، یک …‎