Reduced funding and support from governments have turned regional events and festivals
to seeking commercial sponsorships to maintain their financial viability. However, few …

Festivals have seen a surge in both size and numbers leading to a more business-oriented
festival management. Thus, knowledge regarding the audiences and consumption of …

The aim of this qualitative case study is to explore the mechanisms underlying value
cocreation in the context of networked festival productions. Applying the managerial …

The aim of this study was to look into university students' expectancies and achievement
strategies regarding their domain studies and how they develop through the first three years …

Purpose To make sense of the relationship between the festival attendance and the aims in
arts festival management, the purpose of this paper is to explore the key characteristics for …

An Attitudinal Impacts Analysis of Social Media Platforms And Brand Relationship Quality at
Music Festivals Page 1 Delivered by Ingenta IP: 5.10.31.211 On: Fri, 08 Dec 2023 08:35:16 …

In this study, a bibliometric review of festival research is conducted to provide a valuable
overview of the current state of the field, and in so doing, lays out a roadmap for future …

Luova talous ja luovat alat ovat olleet viime vuosina kasvavan mielenkiinnon kohteena sekä
rakenteellisesti että liiketoiminnallisesti. Alaa koskevien kehittämistoimien …

This study aims to contribute to the academic and practitioner festival tourism literatures by
suggesting the segmentation of the festival participants' motivations and perceived …

The current study introduces the Dual Mediation Model (DMM) as a user perspective
framework to explore the persuasive process of sponsorship and nonsponsorship activation …