While consumer engagement and value cocreation research proliferate, it is important to explore these concepts from an ecosystem-based multi-stakeholder perspective as …
V Kumar, B Rajan, U Salunkhe… - Psychology & …, 2022 - Wiley Online Library
While the new‐age technologies do provide firms with opportunities to engage with customers better, they create undesired effects such as stress among customers in terms of …
Corporate Social Responsibility (CSR) has become a vital factor in how organizations run their businesses. Consumers are becoming more aware of it and are expecting it from …
Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering an era characterized by the extensive digital …
As we reach the fifth anniversary of the Declaration of the United Nations 2030 Agenda for Sustainable Development, the tourism sector responsible for over 10% of the world's GDP …
This research demonstrates how collaborative feedback and resource investments in supply chain management and logistics-based partnerships influence the establishment of inter …
For a recycling system to work, both stakeholders and households need to feel engaged in the process. When studying engagement in the context of recycling, it is clear that a broader …
Purpose Consumer brand relationship literature has recently seen a surge of studies on brand hate, its antecedents and outcomes. Hate alone will not drive consumers to engage in …
Consumers share the physical environment with other consumers in various service settings. The presence of other consumers is a critical part of the service experience and can …