The rapid growth of the domestic food delivery market has led to intense market competition
as the use of delivery applications has grown quickly. This study explored the variables of …

Innovation is one of the most important issues in business research today. It has been
studied in many independent research traditions. Our understanding and study of innovation …

With the emergence of virtual reality, several challenges are posed to marketers,
developers, and firms alike. These challenges concern futurity in the context of content …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

The last few decades have seen the emergence of global consumer culture (GCC) as an
important force in the marketplace. Yet, in recent years, powerful political and economic …

Marketing academics and practitioners agree on customer experience as a means for
differentiation. The customer experience is challenging for retailers because it is influenced …

Every generation has it's own characteristics. They have been affected by the changes of
world and vice a versa they changed the world. Soon a new generation will rule the world …

Online user-generated product reviews have become an indispensible tool for consumers
and thus for retailers who want to attract and retain consumers. Yet, relatively little is known …

Purpose–Smartphone adoption by consumers is increasing exponentially, and presents
marketers with many new opportunites to reach and serve customers. However, are …

Intuition and previous research suggest that creating a compelling online environment for
Web consumers will have numerous positive consequences for commercial Web providers …