Creativity in digital marketing is essential in today's digital economy, where businesses need
to adapt to the rapid changes brought by digital innovation. The declining trend in the …

The relationship among knowledge management, organizational ambidexterity, innovation,
and marketing performance is crucial in driving organizational success and competitive …

This research investigates the entrepreneurial dimension, innovation, and digital marketing
on market and finance performance. These research samples consist of 260 MSME actors in …

This study explores the influence of brand storytelling and brand image, mediated by
purchase decisions, on the marketing performance of PT. Grab Teknologi Indonesia, which …

The application of artificial intelligence (AI) in human resources (HR) management is an
increasingly rampant trend in the contemporary work environment. This study aims to …

In the context of the evolution of advertising from traditional to digital, this research aims to
identify the main factors influencing this shift and its impact on consumer behavior. The …

استهدف البحث الحالى قياس دور الإضطراب البيئى فى العلاقة بين استراتيجية التسويق الرقمى
وأداء الشركات فى بيئة الأعمال المصرية, بالتطبيق على قطاع المنسوجات والسلع المعمرة, وقطاع …‎

The landscape of marketing strategies is undergoing a profound transformation fueled by
the rapid emergence of technologies. This study employs a comprehensive bibliometric …

This study explores the dynamic field of marketing management in the perspective of the
quickly changing business environment of today. Understanding and adjusting to these …