The effect of hotel livestreaming on viewers' purchase intention: Exploring the role of parasocial interaction and emotional engagement

H Shen, C Zhao, DXF Fan, D Buhalis - International Journal of Hospitality …, 2022 - Elsevier
Livestreaming is an important marketing channel that could create viewers' emotional
engagement with hotels and hence boost purchase. Parasocial interaction theory explains …

When livestreaming meets tourism product marketing: empirical evidence from Chinese customers

CY Ni Liu, C Zhu, LH Nang Fong… - Asia Pacific Journal of …, 2024 - Taylor & Francis
Despite the contribution of livestreaming to the development of contemporary marketing,
current livestreaming research still lacks a thorough understanding of the mechanism that …

Peningkatan Literasi Teknologi Informasi Bagi Perangkat Kelurahan di Lingkungan Kecamatan Ilir Barat Dua Kota Palembang

P Santati, Y Saftiana, HF Mavillinda… - Yumary: Jurnal …, 2022 - penerbitgoodwood.com
Purpose: to improve information technology literacy of employees in Ilir Barat Dua
Subdistrict, Palembang City, especially regarding the use of software applications …

Sosialisasi dan Pelatihan Terkait Media Daring Google Classroom dan Google Form di Masa Pandemi Covid 19 pada Sekolah Dasar Negeri 23 Palembang

MI Siregar, N Khamisah, S Maryati… - Yumary: Jurnal …, 2021 - penerbitgoodwood.com
Purpose: This service aims to socialize and offer training related to the use of online study
rooms through Google Classroom And Google Form to teachers and employees at State …

Pemberdayaan Masyarakat Melalui Program CSR PT. PJB UBJOM PLTU Tenayan di Kelurahan Industri Tenayan

T Pujayanti, D Mashur - Jurnal Studi Ilmu Sosial dan Politik, 2021 - penerbitgoodwood.com
Purpose: This study aims to determine the implementation process as well as the driving
and inhibiting factors of community empowerment through the Corporate Social …

Workshop Manajemen Pembelajaran Berbasis Digital bagi Guru SD di Kota Kulon Kabupaten Garut

C Fanaqi, JM Faiza, MI Fadhilah… - Yumary: Jurnal …, 2022 - penerbitgoodwood.com
Purpose: Digital-based learning management workshop is the existence of new knowledge
that can be applied by teachers during the learning process with their students, especially …

Meningkatkan Kecintaan Budaya Lokal melalui Pelatihan Membaca Naskah Kuno Beraksara Pegon di Kampus IAIN Syekh Nurjati Cirebon

F Hidayani - Yumary: Jurnal Pengabdian kepada …, 2023 - penerbitgoodwood.com
Purpose: Improving local culture by preserving heritage from the ancestors namely
manuscripts and improving skill of reading manuscripts in Pegon script. Methodology: The …

Pelatihan Pembuatan Curriculum Vitae dalam Bahasa Inggris yang Berbasis Application Tracking System

S Suningsih, LA Putri, E Hendrawaty… - Jurnal Nusantara …, 2024 - penerbitgoodwood.com
Purpose: One of the most important aspects of creating professional human resources in a
company is the recruitment process, in which the company selects the right candidates with …

The Role of Majlis Taklim in Medan City: Institutional Growth, Religious Education, and Social Transformation

N Agustina, H Asari, ST Sumanti - DINIKA: Academic Journal …, 2024 - ejournal.uinsaid.ac.id
This study examines the historical and social development of Majlis Taklim in Medan City,
focusing on its institutional evolution, the expansion of religious education, and its significant …

Kampanye Penggunaan Masker pada Kegiatan PKKMB STIE Bima

P Muniarty, W Wulandari… - Jurnal Nusantara …, 2022 - penerbitgoodwood.com
Purpose: Organizing campaign activities on the importance of wearing masks aimed at
preventing the spread of COVID-19. The mask campaign as a form of concrete action from …