It has been shown that in certain situations losses exert a stronger effect on behavior than
respective gains, and this has been commonly explained by the argument that losses are …

Understanding how prior outcomes affect risk attitudes is critical for the study of choice under
uncertainty. A large literature documents the significant influence of prior losses on risk …

Can a reward of an uncertain magnitude be more motivating than a reward of a certain
magnitude? This research documents the motivating-uncertainty effect and specifies when …

The online gambling industry is one of the most revenue generating branches of the
entertainment business, resulting in fierce competition and saturated markets. Therefore it is …

We show that prospect theory offers a rich theory of casino gambling, one that captures
several features of actual gambling behavior. First, we demonstrate that for a wide range of …

Seven studies covering diverse contexts show an underappreciated benefit of teasing in
information acquisition: first creating and then resolving an uncertainty can generate a net …

This research studies repetition decisions—namely, whether to repeat a behavior (eg, a
purchase) after receiving an incentive (eg, a discount). Can uncertainty drive repetition …

Much is understood about loss aversion (the tendency for losses to have greater hedonic
impact than comparable gains), but open questions remain. First, there is debate about …

The authors argue that organization design needs to play a more active role in the
explanation of differential performance and outline a set of ideas for achieving this both in …

We introduce a model for portfolio selection with an extendable investment universe where
an agent with mean-variance preferences faces a trade-off between exploiting existing and …