Rebound effects on the consumer level occur when consumers' realized greenhouse gas
emission savings caused by behaviors that might be beneficial to the environment are lower …

While literature on experiential tourism suggests that travellers are increasingly more
interested in unique experiences, little has been said about the nature and dynamics of …

This study proposed a novel sensory marketing strategy (shape cues) to alter consumers'
reactions to distant brand extensions. Across five studies, circular (vs. angular) shapes lead …

Innovation is a crucial element for achieving success in the food industry. Previous research
has shown that color-flavor incongruent packaging designs possess the capacity to violate …

Using categorization theory, this study develops four research questions:(1) does brand
name affect new product evaluation?(2) does brand origin interact with the brand name in …

Based on panel data of 398 listed manufacturing companies in China's Shenzhen–
Shanghai A-shares from 2012 to 2022, this study uses the double fixed effect model to …

Abstract בשנים האחרונות אנו עדים לשינויים משמעותיים בעולם לאור ההתפתחות הדיגיטלית. מתחרים
חדשים מנשלים מהר מאי פעם חברות המובילות את השוק, דבר המאלץ את הפירמות להתאים עצמן למציאות …‎

Imagine the company iReliefs hires two sales representatives, Oeconomica and Moralis, for
organic ready-to-eat meals. The company employs Oeconomica due to her experience in …