Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling
Purpose The purpose of this paper is to study the effects of sports sponsorship on brand
equity using two managerially related outcomes: price premium and market share …
equity using two managerially related outcomes: price premium and market share …
How Institutional Actions Before Vaccine Affect Time Vaccination Intention Later: Prediction via Machine Learning.
Effective vaccination is often the only way to eliminate a major pandemic, to the extent that
people welcome the cure. In general, vaccination preferences are shaped before actual …
people welcome the cure. In general, vaccination preferences are shaped before actual …
Impact of Dark Triad Personality Traits on COVID-19 Vaccination Uptake and Prevention Efforts: Insights from the European Covid Survey (ECOS)
S Bock, S Neumann-Böhme, P Steinorth - 2023 - researchsquare.com
Background: Even though the COVID-19 vaccination roll-out in general can be considered
as one of the most successful public health campaigns in the history of medicine, general …
as one of the most successful public health campaigns in the history of medicine, general …
The Impact of Social Capital on Vaccination Campaigns: Results from the French Case Study
G Ferraro - Available at SSRN 4396466, 2023 - papers.ssrn.com
I investigate the effect of social capital on the vaccination decision-making among the
French population during the COVID-19 pandemic. To the best of my knowledge, it is the first …
French population during the COVID-19 pandemic. To the best of my knowledge, it is the first …