Investigating the impact of e-customer relationship management (eCRM) and digital innovation on the strategic competitive performance of small and medium-sized …
AA Ravan - International Journal of Business Management and …, 2023 - mbajournal.ir
This research was conducted with the aim of investigating the impact of e-customer
relationship management (eCRM) and digital innovation on the strategic competitive …
relationship management (eCRM) and digital innovation on the strategic competitive …