Before engaging with the already intensive and still increasing personal branding activities
in many fields of practice, a scholarly approach would call for a more specific definition of the …

This chapter reviews research on strategic political communication in election campaigns,
which still is a rather fragmented field despite its long tradition. To structure this area of …

Substantially revised throughout, Political Marketing second edition continues to offer
students the most comprehensive introduction to this rapidly growing field. It provides an …

Names: Strömbäck, Jesper editor.| Kiousis, Spiro editor. Title: Political public relations:
concepts, principles, and applications/edited by Jesper Strömbäck and Spiro Kiousis …

Though the customer journey (CJ) is gaining traction, its limited customer focus overlooks
the dynamics characterizing other stakeholders'(eg, employees'/suppliers') journeys, thus …

Grounded in an agenda-building theoretical perspective, this study explored in depth the
relationships between political campaign information subsidies and elite national news …

We focus on political marketing and conduct a systematic literature review of journal articles
exploring political marketing on social media. The systematic literature review delineates the …

This paper sheds light on issues of gender roles and gender hierarchies using Goffman's
theories on gender and performance as a starting point to explore modern-day …

Political marketing, a marriage between politics and marketing, is a dynamic and relatively
young field. Thus, it adheres to frameworks that are borrowed from other disciplines to …

The marketing discipline needs to pay more attention to political marketing. Marketing has
permeated deeply into the heart of elections and government. Numerous political players …