Understanding athlete brand life cycle
The purpose of this study was to present a framework to aid understanding athlete brand life
cycle and how to extend it. A thorough review of the literature was conducted to create the …
cycle and how to extend it. A thorough review of the literature was conducted to create the …
A conceptual framework to understand the creation of athlete brand and its implications
The purpose of this study was to propose a conceptual framework for understanding how to
establish athletes as brands. Based on an extensive literature review, the proposed model …
establish athletes as brands. Based on an extensive literature review, the proposed model …
[PDF][PDF] [English original] Understanding the dimensions of athlete brand authenticity
Understanding the dimensions of athlete brand authenticity Page 1 - 1 - This work is licensed
under a Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) …
under a Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) …
Organisational impression congruence: A conceptual model of multi-level impression management operation in sports service organisations
SA Brandon-Lai, CG Armstrong, GR Ferris - Sport Management Review, 2016 - Elsevier
The management of images projected to consumer audiences is a key task for sport service
organisations; however, the number of “touch points”(interactions between employees and …
organisations; however, the number of “touch points”(interactions between employees and …
Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit
P Sotiriadou, A Linsner… - Australasian Marketing …, 2024 - journals.sagepub.com
The paper presents a novel approach to assess athlete brand identity by introducing the
concept of brand congruence, which measures the alignment between an athlete's intended …
concept of brand congruence, which measures the alignment between an athlete's intended …
Perceptions of celebrity athletes involved in social cause endorsement
M Biz, M Schubert - Frontiers in Sports and Active Living, 2024 - frontiersin.org
Introduction Due to their ability to evoke unique associations in people's minds, professional
athletes are considered prime ambassadors for companies, brands or organisations to add …
athletes are considered prime ambassadors for companies, brands or organisations to add …
Athlete branding in less popular sport: a triadic approach
Objetivo do estudo: Apesar da existência de oportunidades de desenvolvimento de marcas
dos atletas, em esportes menos populares os atletas encontram dificuldades neste tema …
dos atletas, em esportes menos populares os atletas encontram dificuldades neste tema …
“Scandalous!”: Reputation, impression management, and employee assistance programs (EAPs) in the NBA
KJA Agyemang, AS Williams, DY Kim - Sport Management Review, 2015 - Taylor & Francis
This case study explores how the National Basketball Association (NBA) can rebuild its
reputation in response to recurrent player scandals. The case centers on a reputation …
reputation in response to recurrent player scandals. The case centers on a reputation …
Professional team ownership models in North America
N O'Reilly - Routledge handbook of sport governance, 2019 - taylorfrancis.com
This chapter outlines the governance of major North American professional team sport by
providing conceptual background and secondary data on ownership, aims to provide a …
providing conceptual background and secondary data on ownership, aims to provide a …
Sportolók fogyasztói márkaértéke: konceptuális modellje, dimenzióinak mérése és hatása a szurkolók fogyasztói magatartásra
K Attila - 2020 - pea.lib.pte.hu
A mai disszertációk sok esetben komplex jelenségek egy kiválasztott aspektusának
részletes, aprólékos vizsgálatát tűzik ki célként. Ahhoz, hogy erre lehetőségünk legyen, a …
részletes, aprólékos vizsgálatát tűzik ki célként. Ahhoz, hogy erre lehetőségünk legyen, a …