Vittel as a model case in PES discourse: Review and critical perspective

LR Bingham - Ecosystem Services, 2021 - Elsevier
The Vittel case serves as a salient reference point in academic and policy discussions
related to user-financed payments for ecosystem services (PES), but critical views are …

Sustainable fashion themes in luxury brand storytelling: The sustainability fashion research grid

AG Woodside, MB Fine - Journal of Global Fashion Marketing, 2019 - Taylor & Francis
ABSTRACT “Sustainable fashion”, also known as “eco fashion”, is a part of the growing
design, manufacturing, and consumption philosophy and trend toward system …

Tradition as the new alternative: organic food consumption and food related lifestyle in China

C Su, P Haynes - Available at SSRN 2950792, 2017 - papers.ssrn.com
Abstract For European and North American consumers, organic food is typically conceived
of as a healthy, ethical and environmental alternative to intensively farmed food. This is …

The Critical & Cultural Marketing Mix

P Haynes - Marketing Mix (February 2, 2016), 2016 - papers.ssrn.com
Academic disciplines are competing over territory in a colonial struggle to ensure that their
tools, methods and paradigms are being used to explain the changing world. This article …

Marketing Foods as Guilt-Free: Narratives of Sustainability, Responsibility and Inter-Passivity

S Podobsky, P Haynes - … and Inter-Passivity (June 14, 2016), 2016 - papers.ssrn.com
Guilt-free marketing of products is becoming increasingly common, especially in the food
industry. This study examines current literature on the topic of guilt-free products and gives …

Cost transparency & storytelling: How fashion companies disclose cost transparency information and use it as a storytelling tool

FL Nyman - 2020 - diva-portal.org
Background: Consumers are aware of and care for the environment, which has led to a need
for transparent and sustainable fashion products. This results in that companies need to …

The Paul Principle of Marketing

P Haynes - Available at SSRN 2958519, 2017 - papers.ssrn.com
Abstract The Paul Principle emerged through a series of stages, beginning with an attempt
to match the paradoxical logic of the Peter Principle, but located within the nexus of …

[引用][C] Dr. Michael Epp Internship Research Essay September 16, 2016

A Bowen - 2016