Antecedents and consequences of the trust transfer effect on social commerce: the moderating role of customer engagement
LC Hsu, SY Hu - Current Psychology, 2024 - Springer
Live streaming has become the new trend in social media. Using trust transfer theory as the
basis for model building, this study examined how the source credibility of live streamers …
basis for model building, this study examined how the source credibility of live streamers …
Do endorser credibility triggers young generations buying decisions?
RB Rahayu, W Pebrianti… - Enrichment …, 2023 - enrichment.iocspublisher.org
The development of social media has changed people's interaction patterns. This creates an
opportunity for product marketing on social media platforms such as Instagram to increase …
opportunity for product marketing on social media platforms such as Instagram to increase …
Social Media Reviews' Influence on Spa and Wellness Consumer Choices: Conceptual Framework, Prospective Significance, and Future Research Directions
The spa and wellness industry, focusing on holistic well-being, has witnessed remarkable
growth in recent years, becoming a prominent niche in the broader tourism landscape. This …
growth in recent years, becoming a prominent niche in the broader tourism landscape. This …
Impact Of Source Credibility Dimensions On Consumers Purchase Intention: An Empirical Study On Textile Industry
MSK Reddy, MGT Lakshmi - The journal of contemporary issues in …, 2021 - cibgp.com
The textile and equipment industry of the country India accounts almost about 4% of the
global textile market. This sector is one of the expanding and most crucial sectors of the …
global textile market. This sector is one of the expanding and most crucial sectors of the …