This article identifies factors that influence Lean implementation that has as its outcome a
conceptual model based on an integrative review of literature. The conceptual model …

The purpose of this paper is to consolidate existing knowledge and theories on marketing-
operations alignment and theoretical background for this organizational alignment. The …

Purpose–The purpose of this paper is to present taxonomy of marketing strategy concepts
and integrative frameworks that differentiate and integrate its formulation and …

As an increasing number of customers is using multiple channels, organizations face
complex challenges to offer these customer the seamless journey experience they demand …

Due to growing global competition, especially in the last decade, the US and German wood
and wood-based industries have suffered significant market share losses. To stay …

This paper explores the relationship between lean principles and success in markets for
premium products. Drawing on data from two sectors—automobiles and high-end audio …

To gain competitive advantage, original brand manufacturers (OBMs) need to understand
how operations and marketing cooperate to achieve performance. Doing so can guide …

Mining for truly responsive customers has become an integral part of customer portfolio
management, and, combined with operational tactics to reach these customers, requires an …

Due to growing global competition, especially in the last decade, the United States wood
and wood-based industries have suffered significant market share losses. The wood …

The study provides a better understanding of lean operation and Everyday Low Price model
in the retail for developing an alternative business model to the existing high & low pricing …