The Path to Customer Loyalty: Analysing CRM's Mediating Role with Customer Satisfaction, Value, and Brand Image

RMS Yaqub, SF Manzoor… - … Journal of Social …, 2024 - contemporaryjournal.com
In today's competitive market landscape, fostering customer loyalty has become paramount
for businesses seeking sustainable growth, with Customer Relationship Management …

[PDF][PDF] THE INFLUENCE OF BRAND EQUITY ON PERFORMANCE OF COMPANIES LISTED ON THE NAIROBI SECURITIES EXCHANGE IN KENYA

EW NGANGA - 2023 - su-plus.strathmore.edu
There are a number of challenges facing companies listed in Nairobi Securities Exchange in
Kenya. In order for these companies to succeed in a competitive market, it is paramount that …

[PDF][PDF] THE INFLUENCE OF BRAND INCORPORATION ON CUSTOMER RETENTION AMONG PAY TELEVISION COMPANIES IN ELDORET TOWN, KENYA

J CHEPCHUMBA - ijssmr.org
The evolutionary shift of television transmission methods from the conventional analogue to
digital televisions has heightened the completion among pay television (pay TV) companies …

Effect of Brand Perception on Consumer Loyalty to Packaged Milk Products in Kenya

SA Agutu - 2019 - erepository.uonbi.ac.ke
This study set out to determine the effect of brand perception on consumer loyalty to
packaged milk brands in Kenya. This was done using a descriptive research design. The …