We reviewed 58 empirical articles from the last two decades on experiential marketing in the
e-commerce context. This literature review seeks to shed light into the fields of experiential …

In service-intensive industries, the main product is customer experience. Customer
experience may be enhanced through the use of derivative works, a powerful marketing …

This article adds to the ongoing debate on the role of consumer behavior in promoting
sustainability in the fashion industry. It draws its findings from a case study of the behavior of …

With the acceleration of the wave of technological developments, the advertising industry
started to abandon its traditional tools adopted in addressing customers. The advertising …

This study aimed to examine the effect of virtual community, customer experience, and brand
ambassador on purchasing decisions for cosmetic products on YouTube. This study …

This research aimed to investigate the influence of consumer behaviour (COB), artificial
intelligence technology, and satisfying consumer experience on purchase intention (PIN) …

In the era of globalization, some individuals no longer need the physical presence of a
human to place an order due to extensive technological advancements that have triggered …

Bankacılık, dijital teknolojilerdeki gelişmelerden en çok etkilenen sektörlerden birisidir.
Özellikle, mobil ve çevrimiçi bankacılık alanındaki teknolojik gelişmeler ve müşteri …

The research investigates the factors affecting consumers' buying behavior in the personal
care and beauty sector, with a particular emphasis on the influence of cognitive experience …

Contribution/Originality: This study provides new empirical evidence on whether food choice
can be potentially moderated and how it influences the link between emotional experience …