Purpose Business-society relations have weakened in recent years due to evidence of
greenwashing and misleading corporate social responsibility (CSR) practices, resulting in a …

This study investigates the influence of celebrity attractiveness on the loyalty and trust of
Generation Z women in Medan City towards skincare products. A quantitative method …

This study aims to conduct a systematic literature review (SLR) to identify and assess the
elements influencing green brand equity (GBE). Three research questions were developed …

Aim: This study investigates the key factors influencing customer loyalty in the banking
sector of Sri Lanka. Methodology: The research adopted a quantitative methodology using a …

It is need of the hour for management to formulate strategies and policies that will help to
initiate the activities which identify the customer's behavior towards respective organizations …

The study explored how awareness of corporate social responsibility (CSR) at Jollibee in
Santa Cruz, Laguna influences consumer loyalty. Given the absence of empirical research …