Online impulse buying behaviour is one of the most rapidly growing areas of research in
online consumer behaviour study. Since the last two decades, it has achieved significant …

Purpose The purpose of this paper is to investigate the influence of store atmosphere on
consumers' positive emotional responses and impulsive purchase behaviour. In addition, it …

Impulsive buying in online setting has become an epidemic as it represents a noteworthy
proportion of online shopping. Impulsive buying behaviors with upcoming avenues for future …

Religion is known for transforming human behaviour in many ways. This research
investigates the influence of religiosity on two unrestrained buying constructs; impulsive and …

This study investigates consumer repurchase behavior and purchases regret in the context
of a Steadily Increasing Discount (SID) strategy. A quantitative research approach based on …

Purpose This study segmented consumers by combining emotional and shopping
characteristics to develop typologies that classify their consumption patterns and disposal …

Purpose The purpose of the study is to determine website quality, materialism, psychological
factors, hedonic value and social media as factors that influence the young adults' impulsive …

A high level of acceptance and adoption is necessary to facilitate the widespread utilization
of renewable energy technologies for cooking, as such utilization is essential for displacing …

Purpose This paper aims to illustrate the impact of brand love on customers' purchase
intention in the presence of store aesthetics, store price image and customers' demographic …

The aim of this study is to determine the effect of conformity on adolescent impulsive buying
behavior on fashion products in the marketplace moderated by self-control. The research …