Purpose This study aims to use empowerment theory to examine the relationship between a
user's engagement type (active or passive) and psychological empowerment (intrapersonal …

This study explores the influence of brand love and brand experience on customer
engagement and then the influence of customer engagement on brand loyalty directly or …

Purpose: The aim of the article is to identify online customer engagement in shopping
centers (SC). Design/methodology/approach: The research was based on secondary and …

Social customer relationship management (SCRM) refers to the incorporation of social
media (SM) platforms into the existing framework of customer relationship management …

Gaining competitive advantage requires a detailed benchmark of performance against other
market players, and profound gap analysis in comparison to the best practice applies to the …

The promotion mix combines various promotional tools and techniques that companies use
to effectively achieve their marketing goals, a strategy employed by Radisson Blu Bali …