The product packaging plays a crucial role in attracting consumers, persuading them to buy
the product, and serving as a vehicle for brand communication. Around 73% of purchasing …

Aesthetics of package design is an important consideration when consumers make
purchase decisions. We argue that this is particularly the case for purchase decision of …

The main goal of this research was the analysis of persons' attitudes toward digital graphical
information regarding various types of smartphone's virtual package designs. Sixty students …

Packaging protects products, keeps their value and reduces waste. This is especially crucial
in domains with perishable goods such as food, medicine or cosmetics. But conventional …

The purpose of this study is to investigate the consumer perception of packaging using big
data analysis. This study use text mining to extract meaningful words from text and semantic …

The visibility, information, emotional appeal and practicability (VIEW) model describes the
major dimensions of the package to influence the intention to purchase. The main objective …

While packaging is a common marketing subject, this illustration paper provides an
alternative perspective through the linguistic examination of packaging as discourse …

This study examines the key factors influencing the Generation Y (Gen-Y) male consumption
patterns towards male cosmetic products: namely packaging, self-image, brand image and …

패키징에 대한 소비자들의 주요인식을 조사하기 위해 빅데이터 분석방법인 텍스트 마이닝과
의미연결망 분석을 중심으로 연구를 진행하였다. 데이터 수집은 웹 &SNS 데이터 분석 …

This research aims to have better understanding on how Chinese women shoppers make
decisions, specifically how they decide selecting fruits for their families, and how this affects …