Although governments and organizations are increasingly addressing the importance of
diversity and inclusion policies, LGBTQIA+ consumers still experience instances of …

In this article, our focus is on how trans consumers experience symbolic violence to draw
attention to inequalities that may otherwise remain hidden. Unlike overt acts of physical …

Although previous research has investigated consumer mythopoesis (consumers' identity
work using marketplace myths), little is known about its enactment involving ambiguous …

In response to a call for new conceptualizations of the self that avoid mind/body dualisms,
recent research has introduced more flexible and fluid theorizations of personhood. This …

In this editorial we outline why a call for more inclusive, conscientious approaches to
studying gender/sex/ual diversity and intersectional identities is needed, and how the …

Purpose This study aims to examine the construction of feminine beauty by onnagata kabuki
actors in Japan's history, with a focus on their narratives in modern advertorials about beauty …

Awareness of gender fluidity has grown particularly in society (Hines and Taylor, 2018);
through the internet and online media, consumers now have access to discuss, debate …