Luxury is a dynamic global industry, as well as a domain of study increasingly attracting
academic interest due to its unconventional marketing and the unique characteristics of …

To keep human resource consumption within planetary boundaries, individual consumption
levels need to drop. We therefore investigated whether online communications …

This study examines how the prestige sensitivity, uniqueness, and vividness of tourism
products affect brand love through luxury tourism consumption; likewise, it explores the …

Despite the increased adoption of social media marketing and accreditation practices by
NPOs, little attention has been paid to their active promotion of accreditation information on …

A sample of young adults were surveyed to test the influence of brand familiarity and brand
remarkability on a charity fundraising appeal's audience outcomes. The mediation effect of …

Online environments are gaining importance in environmental psychology as a new
contextual factor that can enable or hinder pro-environmental behaviour. In my thesis, I …

Crowdfunding is currently one of the funding options for charitable non‐profit projects
created by non‐governmental organizations (NGOs). This paper aims to analyse the charity …

The purpose of this study is to explore the evolving nature of Non-Profit Organisations
(NPOs), focusing on their strategic, managerial, and marketing advancements. The objective …

Introduction. A person is forced every day to expend significant will to figure out diverse life
situations. Often difficult situations occur that a person cannot manage on their own. A …

The age of mortality for a nonprofit organization is between 6-15 years. The problem is that
leaders of nonprofit organizations face challenges in financially sustaining nonprofit …