Nowadays, digital consumer engagement has proliferated like never before. Consumers can
now interact with a business, company, or brand through technology, making it easier for …

Digital technologies have become critical to businesses for their engagement, sales, and
other marketing-related activities. However, despite massive attention over the last few …

The purpose of this paper is to examine the effectiveness of social media on the different
stages of consumers' cognitive stages through the Hierarchy of Effects (HOE) model for …

With the prevalence of social media networks (SMNs) as platforms for community
engagement, substantial attention from academics and practitioners has been paid to …

The social behavioral perspective is under-researched in the extant literature. This hinders
the holistic understanding of social media brand engagement. This study examines the …

CONTEXT The agri-food system is undergoing pervasive changes in business models,
facilitated by the use of digital technologies. Although today it is almost inevitable for any …

Identifying stakeholder behaviors is crucial in managing municipal express packaging
waste. Prior studies have neglected the impacts of the advertising effect and environmental …

With the rise of influencer marketing, companies and brands are increasingly cooperating
with social media influencers as another important promotion tool. In this context, it is …

Brands are increasingly required to be 'woke'and communicate their stance on various
divisive sociopolitical issues and to do so particularly on social media platforms. However …

The purpose of this study was to identify and analyze the determinants of the success of
social media health promotion by non-profit organizations. Based on a literature review …