The role played by collegiate athletics in furthering the mission of institutions of higher
education has been one of the more active research streams in the economics literature …

Within Division I intercollegiate athletics, many schools outsource their multi-media and
sponsorship efforts to bolster their revenue (Johnson, 2005; Maestas, 2020). At the Division I …

The purpose of this study is to identify best practices in Division III intercollegiate athletics
corporate sponsorships. Research is readily available on NCAA Division I sports marketing …

This research examined if the addition of new small, private college football programs
increased the diversity of enrollment on campus and provided opportunities for …

While exciting and energizing, adding sport programs is a major undertaking for any college
athletic department. A broad overview of considerations associated with National Collegiate …

Small, private colleges and universities have faced an existential crisis since the 2008 Great
Recession. Changing demographics surrounding the number of high school graduates …

As university budgets face fiscal challenges, it is important that university leaders make
smart fiduciary choices. University leaders are quick to argue that athletics act as a front …