Marketing scholars and practitioners are showing increasing interest in Extended Reality
(XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed …

Augmented reality presents numerous opportunities and challenges for marketers to enrich
the retail shopping experience. Although the technology is well established, practical …

Artificial intelligence (AI) is a rapidly growing technological phenomenon that all industries
wish to exploit to benefit from efficiency gains and cost reductions. At the macrolevel, AI …

Mobile augmented reality (mobile AR) enables virtual content such as 3D models,
animations and annotations to be placed on top of a real world objects in any context. We …

This research proposes a set of interaction design principles for the development of mobile
augmented reality (MAR) applications. The design recommendations adopt a user-centered …

This paper introduces the use of Augmented Reality as an immersive analytical tool in the
physical world. We present Situated Analytics, a novel combination of real-time interaction …

Augmented reality (AR), a useful visualization technique, is reviewed based literatures. The
AR research methods and applications are surveyed since AR was first developed over forty …

Augmented Reality (AR) is currently one of the most discussed marketing topics in retailing
and has already been adopted by companies such as Adidas or Lego. However, apart from …

Retailing in 3D virtual environments, including social virtual worlds (SVWs), is considered an
evolution of the traditional web store, offering advantages and an improved shopping …

The present invention relates to an augmented reality rout ing system. In particular, it relates
to a routing system for guiding a shopper in a shopping Store. 15 2. Background of the …