Social media are privileged vehicles to generate rich data created with unprecedented multi- faceted insights to drive faster ideation and commercialisation of client-centric innovations …
Following a mixed-methods approach, we theorized that digital leadership influences innovation performance by digitalizing the firm's platform. A multiple case study of ten …
Artificial intelligence (AI) has been heralded by many as the next source of business value. Grounded on the resource-based theory of the firm and on recent work on AI at the …
Building on the resource-based view theory, the study proposed a moderated mediation model to investigate the impact of green entrepreneurial orientation on ambidextrous green …
F Ciampi, S Demi, A Magrini, G Marzi, A Papa - Journal of Business …, 2021 - Elsevier
Abstract Big Data Analytics Capabilities (BDAC) represent critical tools for business competitiveness in highly dynamic markets. In this connection, by leveraging on the …
Partial least squares path modeling (PLS-PM) is an estimator that has found widespread application for causal information systems (IS) research. Recently, the method has been …
A central question for information systems (IS) researchers and practitioners is if, and how, big data can help attain a competitive advantage. To address this question, this study draws …
Attaining competitive advantage is especially crucial for innovative firms. Due to increased competition, firms employ various types of innovation activities to position themselves …
Data-driven analytics and artificial intelligence (AI) have become the most crucial aspects of today's industrial marketing management. Although many firms have embraced analytics …