The presence of sport in the media has grown exponentially over the last few decades. As a
result, the influence of the media on the concept of physical activity within society and the …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

The landscape of couple leisure time has shifted to include and, in some relationships, rely
upon technology use. Technology has the potential to intrude upon face-to-face interactions …

The term 'binge watching'is common in popular media and is one of several new ways of TV
viewing that capitalizes on the wide availability of digital video and streaming services …

This study aimed to delineate how media multitasking (MM) induces online store visits and
purchase behaviors in different situations. We used a hidden Markov model to elicit several …

Inhibiting counterarguing is a critical approach to persuasion. Multitasking effects have been
closely associated with the idea of reducing counterarguing vis cognitive overload. Those …

Sports fans are increasingly turning to Twitter to experience events and receive commentary.
Using the theoretical grounding of disposition theory, this study surveyed sports fans to …

With the decline in traditional television (TV) viewership, broadcasters are distributing TV
clips online, ie, brief, edited versions of full-length TV shows, as an alternative revenue …

Since watching movies is a social experience for most people, it is important to know how an
application should be designed for enabling shared cinematic virtual reality (CVR) …

The rapid evolution of information and mobile technologies enables consumers to use
media content whenever and wherever they want. These developments have resulted in a …