Bleak signs of our times: Descent into 'Terminal Marketing'
Marketing theory has twisted and turned with the introduction of many theoretical
innovations. Yet, despite being influenced by various critical perspectives, the general …
innovations. Yet, despite being influenced by various critical perspectives, the general …
More-than-human netnography
Drawing on actor-network theory (ANT), this paper develops a 'more-than-human'conception
of netnography to extend current thinking on the scope, focus and methods of netnographic …
of netnography to extend current thinking on the scope, focus and methods of netnographic …
Object-oriented marketing theory
Assemblage and actor-network theories explain how markets and consumption are
constituted by heterogeneous resources that form part-whole relations at various scales …
constituted by heterogeneous resources that form part-whole relations at various scales …
The 'big data'myth and the pitfalls of 'thick data'opportunism: On the need for a different ontology of markets and consumption
CJ Thompson - Journal of Marketing Management, 2019 - Taylor & Francis
The twin pillars of big data and data analytics are rapidly transforming the institutional
conditions that situate marketing research. In response, many proponents of culturalist …
conditions that situate marketing research. In response, many proponents of culturalist …
Introduction to the special issue: presenting marketing differently
The most shameful moment came when computer science, marketing, design, and
advertising, all the disciplines of communication, seized hold of the word concept itself and …
advertising, all the disciplines of communication, seized hold of the word concept itself and …
Machines driving machines: Deleuze and Guattari's asignifying unconscious
J Coffin - Marketing Theory, 2021 - journals.sagepub.com
The psychoanalytic tradition is split. Most marketing theorists work with a linguistic model,
treating the unconscious as an extension of conscious language. This article promotes the …
treating the unconscious as an extension of conscious language. This article promotes the …
Light selves: where (and what) are the politics in consumer culture theory?
ABSTRACT This commentary on Craig Thompson's 'Towards an Ontology of Consumers as
Distributed Networks' moves beyond his emphasis on the need for CCT to embrace material …
Distributed Networks' moves beyond his emphasis on the need for CCT to embrace material …
(Dis) entangling actor-network theory and assemblage theory in consumer and marketing scholarship: a review and future directions
Studies that embrace socio-material theories, such as Actor-Network Theory (ANT) and
Assemblage Theory (AT), have proliferated in consumer and marketing research. Yet …
Assemblage Theory (AT), have proliferated in consumer and marketing research. Yet …
Crossing wires: short-circuiting marketing theory
In the popular imagination sex sells. Yet, marketing theory has relatively little to say about
sexuality per se. Drawing on Žižek's metaphor of critical theory as 'short-circuiting'the …
sexuality per se. Drawing on Žižek's metaphor of critical theory as 'short-circuiting'the …
The distributed body
AP Kuruoglu - Journal of Marketing Management, 2024 - Taylor & Francis
In this commentary, I draw on Annemarie Mol's work to ponder the implications of multiple
ontologies of the body that are enacted in research as well as in domains such as athletics. I …
ontologies of the body that are enacted in research as well as in domains such as athletics. I …