Developing new products in emerging market is a challenge due to several factors like
understanding customer behavior, availability of finance for R&D activities, lack of resource …

The phase of globalization has helped many developing economies in framing the path
towards achieving a higher level of development and economic growth. One of the major …

This paper looks at the sociopolitical trends over the last few years and tries to examine the
strategic marketing challenges arising out of protectionist sentiment driven by a sense of …

The operational structures of Multinational Enterprises (MNEs) in Africa, a developing and
emerging economy do not necessarily differ from those of the developed or even Less …

This paper studies managerial challenges faced by MNEs in the Russian market. It focuses
on perspectives and problems conditioned by the current geopolitical and global economic …

A firm whose profits are more than the average profits of the industry makes it to have a
competitive advantage over its rivals. The aim of the particular strategy is to achieve a …

ABSTRACT Small and Medium Size Enterprise (SMEs) have long been recognised as the
major drivers of economic activities due to their entrepreneurial traits of being innovative …